RIE Meetup Talk outline:
First things first:
- what is blogging?
- types of blogs
– journals
– news commentary
– magazines
– special interest
– clubs and organizations
The Discipline of Writing
- how often?
- how long?
- scheduling your posts
- guest blogging
- guest bloggers
Single or multiple author?
- benefits of multiple authors
Growing an audience.
- you need a mailing list
- subscriptions
- ping services
- Google sitemaps
- register your blog (technorati.com)
– RSS / email
- viral content
- link bait
Measuring Your Audience
- Google Analytics
quantcast.com
compete.com
Monetizing Options
- affiliate (PPA)
- eBay, Commission Junction, LinkShare, PepperJam Network
- advertising networks
– PPC: AdSense, Yahoo Publisher Network, Microsoft Ad Center (beta)
– PPM: FastClick, Casale
- direct advertisers
– OIOpublisher, AdRoll, OpenX Market
Profitable Blogs
dailycandy.com
engadget.com
johnchow.com
