Blogging Tips

Feb 17

Tony CecalaAdvertising, Technology , , No Comments

RIE Meetup Talk outline:

First things first:
- what is blogging?
- types of blogs
– journals
– news commentary
– magazines
– special interest
– clubs and organizations

The Discipline of Writing
- how often?
- how long?
- scheduling your posts
- guest blogging
- guest bloggers

Single or multiple author?
- benefits of multiple authors

Growing an audience.
- you need a mailing list
- subscriptions
- ping services
- Google sitemaps
- register your blog (technorati.com)
– RSS / email
- viral content
- link bait

Measuring Your Audience
- Google Analytics
quantcast.com
compete.com

Monetizing Options
- affiliate (PPA)
- eBay, Commission Junction, LinkShare, PepperJam Network
- advertising networks
– PPC: AdSense, Yahoo Publisher Network, Microsoft Ad Center (beta)
– PPM: FastClick, Casale
- direct advertisers
– OIOpublisher, AdRoll, OpenX Market

Profitable Blogs
dailycandy.com
engadget.com
johnchow.com

Wellness Expo Promo Video

Jan 02

Tony CecalaAdvertising, Technology , No Comments

Google’s Magic Garden

Sep 01

Tony CecalaAdvertising No Comments

John Gruber writes an insightful piece (Daring Fireball: Google Is an Advertising Company) on why comparing Google to Microsoft is just plain wrong. His observation: “follow the money.” Google’s advertising profits totaled $712 million in the first six months of 2005. Clearly the internet giant is an advertising firm, not a software juggernaut.

What’s Google’s secret sauce? Google creates the context in which advertising becomes extraordinarily effective. Google has tilled a fertile “garden” where relevant non-obnoxious AdSense ads are liberally planted. Thousands of small websites running AdSense share a harvest that has rapidly become Google’s cash crop.

Google’s search engine and AdSense technology draw people with a clearly definable intention. In short, Google can claim that surfers truly are “searching for what you sell.” Advertisers from all industries are shifting ad dollars from print and broadcast to online properties.