Tony’s Tech Tips

Turbocharge Your Career with WordPress

Jun 27

Tony CecalaInternet, Technology career, SEO, wcdfw09, WordCamp, wordpress No Comments

Mastering the “three Rs” was essential for knowledge workers in the twentieth century. Today, knowledge workers need to master the “three Cs” in order to succeed in our connected economy. Learn about the “three Cs”, and learn how your blog, the search engines, and social networking sites cooperate to create and enhance your professional reputation. Discover the limitations of Facebook, LinkedIn, and Twitter as publishing platforms, and learn the critical features of WordPress that make it the premier platform for sharing your talents with the world.

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This presentation was given at WordCamp Dallas 2009 at UTD in Richardson. A video recording of this talk will be posted sometime soon.

How Much Would You Pay for Your Twitter Account?

Mar 26

Tony CecalaSociety, Technology No Comments

I recommend Marshall Kirkpatrick’s provocative piece on free and premium Twitter accounts. He’s a blogger successfully using Twitter for online journalism. Marshall writes:

Selective group creation, competitive intelligence, business development, sentiment tracking and data mining horizons are just starting to open up on Twitter. It’s a big, dynamic, public, programmatically accessible database of real-time conversation. Would I pay the same monthly fee to access that as I do for telephone service? Hell yeah, I would.

Like Marshall, I believe that competitive intelligence, business development, data mining, and other research-oriented activities can be effectively carried out on Twitter. So much so that forward-thinking companies will pay big bucks for enhanced accounts that peek into this global datastream.

Twitter is a modern-day Bloomberg terminal for conversations and market intelligence.

Marshall is a visionary pioneer who “gets it”. Follow him: @marshallk

Delivering Happiness: A Presentation by Zappos CEO Tony Hsieh

Mar 24

Tony CecalaBusiness, Society customer service, sxsw, zappos No Comments

Tony Hsieh gave this presentation at SXSW conference in Austin, March 14, 2009. Watch the videos to get the full experience. When it comes to customer service Tony not only “get’s it”, he “invents it”. Learn how to use outstanding customer service as the backbone of your business. My favorite meme from this presentation, “Zappos is a service company that happens to sell clothing…”