Tony’s Tech Tips

Mastering the “three Rs” was essential for knowledge workers in the twentieth century. Today, knowledge workers need to master the “three Cs” in order to succeed in our connected economy. Learn about the “three Cs”, and learn how your blog, the search engines, and social networking sites cooperate to create and enhance your professional reputation.

I recommend Marshall Kirkpatrick’s provocative piece on free and premium Twitter accounts. He’s a blogger successfully using Twitter for online journalism. Marshall writes:

Selective group creation, competitive intelligence, business development, sentiment tracking and data mining horizons are just starting to open up on Twitter. It’s a big, dynamic, public, programmatically accessible database of real-time conversation. Would I pay the same monthly fee to access that as I do for telephone service? Hell yeah, I would.

Like Marshall, I believe that competitive intelligence, business development, data mining, and other research-oriented activities can be effectively carried out on Twitter. So much so that forward-thinking companies will pay big bucks for enhanced accounts that peek into this global datastream.

Twitter is a modern-day Bloomberg terminal for conversations and market intelligence.

Marshall is a visionary pioneer who “gets it”. Follow him: @marshallk

Tony Hsieh gave this presentation at SXSW conference in Austin, March 14, 2009. Watch the videos to get the full experience. When it comes to customer service Tony not only “get’s it”, he “invents it”. Learn how to use outstanding customer service as the backbone of your business. My favorite meme from this presentation, “Zappos is a service company that happens to sell clothing…”