RIE Meetup Talk outline:

First things first:
– what is blogging?
– types of blogs
— journals
— news commentary
— magazines
— special interest
— clubs and organizations

The Discipline of Writing
– how often?
– how long?
– scheduling your posts
– guest blogging
– guest bloggers

Single or multiple author?
– benefits of multiple authors

Growing an audience.
– you need a mailing list
– subscriptions
– ping services
– Google sitemaps
– register your blog (technorati.com)
— RSS / email
– viral content
– link bait

Measuring Your Audience
– Google Analytics
quantcast.com
compete.com

Monetizing Options
– affiliate (PPA)
– eBay, Commission Junction, LinkShare, PepperJam Network
– advertising networks
– PPC: AdSense, Yahoo Publisher Network, Microsoft Ad Center (beta)
– PPM: FastClick, Casale
– direct advertisers
OIOpublisher, AdRoll, OpenX Market

Profitable Blogs
dailycandy.com
engadget.com
johnchow.com

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