What will your verse be?

This fundamental question is at the core of the new Apple Ad – Your Verse. Narrated by Robin Williams, Apple’s ad reflects the core purpose of the tech that Apple crafts for the creative person inside everyone. Apple has a companion visual web site that explores the behind-the-scenes of this ad.

via Apple – iPad Air – TV Ad – Your Verse – YouTube.

Watch Robin Williams in the original scene from Dead Poets Society.