Interesting comparison of the best and worst shopping sites. Learn what’s good, bad, and ugly when designing an eCommerce site. -Tony
Which surveyed more than 10,000 UK online shoppers and asked them to rate their experiences on ecommerce sites in the first six months of 2015.
I thought it would interesting to compare the first place (white goods retailer AO.com) and last place (telecoms brand EE.co.uk) sites to see why they faired so differently.
AO.com was a joint winner with health and beauty specialist LizEarle.com, but I’m going to go with AO.com as the first place comparison here because I’m more familiar with its site and it always makes for a brilliant ecommerce case study.