Interesting comparison of the best and worst shopping sites. Learn what’s good, bad, and ugly when designing an eCommerce site. -Tony

Which surveyed more than 10,000 UK online shoppers and asked them to rate their experiences on ecommerce sites in the first six months of 2015.

I thought it would interesting to compare the first place (white goods retailer and last place (telecoms brand sites to see why they faired so differently. was a joint winner with health and beauty specialist, but I’m going to go with as the first place comparison here because I’m more familiar with its site and it always makes for a brilliant ecommerce case study.

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