FDLuxe.com Redesign for the Dallas Morning News

The challenge of this project was taking a relatively FD magazine’s text-heavy web site and making it feel more like the luxury print edition magazine that it represented. This was accomplished by using an advanced image gallery throughout and featuring edge-to-edge alternating images on the homepage.



FDLuxe Before
FDLuxe.com before

The original site had text-heavy a “bloggy”, “newsy” feel to it.


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April 26, 2014