by Tony Cecala | Advertising
What will your verse be? This fundamental question is at the core of the new Apple Ad – Your Verse. Narrated by Robin Williams, Apple’s ad reflects the core purpose of the tech that Apple crafts for the creative person inside everyone. Apple has a... 
by Tony Cecala | Advertising
Dam Roam draws parallel lines between the movie Gravity, and the real world of space exploration. Discover why NASA missions come and go without so much as a yawn, and why this new movie about space is a massive hit. How #Gravity Works from Dan Roam by Tony Cecala | Advertising
John Gruber writes an insightful piece (Daring Fireball: Google Is an Advertising Company) on why comparing Google to Microsoft is just plain wrong. His observation: “follow the money.” Google’s advertising profits totaled $712 million in the first...