by Tony Cecala | Internet
“2014 will be the year of short form sound, sight and motion… gifs, vine and instagram videos will deliver greater viewership and higher engagement than long-form. Agencies will compete over who can tell the shortest stories with the biggest impact.... 
by Tony Cecala | Advertising
What will your verse be? This fundamental question is at the core of the new Apple Ad – Your Verse. Narrated by Robin Williams, Apple’s ad reflects the core purpose of the tech that Apple crafts for the creative person inside everyone. Apple has a...