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Beautiful Universe
The Visual Web Always Wins: Why Photos Rule the Internet

The Visual Web Always Wins: Why Photos Rule the Internet

by Tony Cecala | Internet

“2014 will be the year of short form sound, sight and motion… gifs, vine and instagram videos will deliver greater viewership and higher engagement than long-form. Agencies will compete over who can tell the shortest stories with the biggest impact....
Visual Storytelling in the Apple Ad “Your Verse”

Visual Storytelling in the Apple Ad “Your Verse”

by Tony Cecala | Advertising

What will your verse be? This fundamental question is at the core of the new Apple Ad – Your Verse. Narrated by Robin Williams, Apple’s ad reflects the core purpose of the tech that Apple crafts for the creative person inside everyone. Apple has a...

 

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